As German sporting goods giant Adidas brings the first garment under its Spinnova partnership to stores, Just Style catches up with Adidas’ outdoor design director Anne Nebendahl, vice president of marketing in outdoor, Marwin Hoffmann, and Spinnova CEO Janne Poranen to discuss the challenges in scaling next-generation materials. The trio also reveal why the outdoor sector is the best place to start and how collaboration is crucial to driving sustainable innovation. 

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