View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Interviews
July 15, 2022

Why Adidas is looking to the future with Spinnova

As German sporting goods giant Adidas brings the first garment under its Spinnova partnership to stores, Just Style catches up with Adidas' outdoor design director Anne Nebendahl, vice president of marketing in outdoor, Marwin Hoffmann, and Spinnova CEO Janne Poranen to discuss the challenges in scaling next-generation materials. The trio also reveal why the outdoor sector is the best place to start and how collaboration is crucial to driving sustainable innovation. 

By Beth Wright

As German sporting goods giant Adidas brings the first garment under its Spinnova partnership to stores, Just Style catches up with Adidas’ outdoor design director Anne Nebendahl, vice president of marketing in outdoor, Marwin Hoffmann, and Spinnova CEO Janne Poranen to discuss the challenges in scaling next-generation materials. The trio also reveal why the outdoor sector is the best place to start and how collaboration is crucial to driving sustainable innovation. 

Subscribe to Just Style

Verdict Network

Join over 70,000 apparel industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.

Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Style