The Kingpins denim trade show is responding to requests from buyers and brands by listing the top sustainable offerings at its events.
Show organisers say the new ‘Kingpins’ Most Sustainable Products’ initiative will objectively vet and identify the products on show and act as a guide for designers, buyers and brands searching for valuable, reliable information regarding sustainable products.
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They add that while consumers are increasingly interested in fashion brands’ eco-friendly efforts, designers and brands have little real-time guidance when they are developing their collections for future seasons – especially sustainable, transparent and environmentally-conscious products, new technologies and fabrications, and important developments made at the mill level.
“We are often asked by buyers for help finding sustainable products or if we have ‘green’ pavilions or signage designating the ‘eco’ mills,” explains Kingpins Show founder Andrew Olah.
“While this is not how Kingpins Show operates, we understand that increasingly designers and brands are actively searching out sustainable products and trying to determine fact from marketing when making their fabric buys.
“At the same time, mills and garment makers are making great strides in sustainable production and products and would benefit from increased exposure of their efforts, developments and innovations.”
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By GlobalDataWith Kingpins MSP, Kingpins will create a list of the 10 most sustainable products each season at Kingpins Amsterdam. Products will be vetted by two denim industry experts: Miguel Sanchez, a textile engineer for the Polytechnic University of Catalonia and a 30-year veteran of the denim industry; and Paul Mailman, who has 40 years of textile industry experience, ranging from physical property testing, brand technical support, QA, QC, product development and research through to logistics.
“The goal is to give designers insightful and actionable information regarding sustainable products,” Olah adds. “The happy by-product for mills is the exposure and validation of their products on the list, which will be shared with the entire Kingpins Show audience in a report that will be completed after each Kingpins Amsterdam show and shared via newsletter with the media and all Kingpins Show attendees.”
The 10 Kingpins Most Sustainable Products for autumn/winter 2020:
