ABG to expand Reebok footprint with JD Group

Authentic Brands Group (ABG) has inked a new first of its kind strategic partnership with the JD Group to expand Reebok’s footprint across JD banners.

Beth Wright December 21, 2021

Through the long-term agreement, JD will carry Reebok apparel and footwear for men, women and kids in more than 2,850 of its company-owned stores and e-commerce platforms in North America and Europe.

The agreement covers all the banners in the JD Group in North America and Europe including JD, Finish Line, DTLR, Shoe Palace, Size?, Sprinter and SportZone. Product will be sourced from Reebok Design Group (RDG), the global brand hub for design, development, and innovation, and the supplier of core product categories to partners around the world.

The strategic partnership between ABG and JD is non-exclusive and the first of its kind in the regions.

“It’s an honour to welcome JD to our strategic network of retail partners who are committed to supporting Reebok’s brand integrity, vision, and values. JD’s expanded support of Reebok as well as their new commitment to carrying the brand in their stores in North America and Europe speaks volumes to the brand’s cultural influence. This partnership solidifies Reebok’s position with an important global retailer,” says ABG founder, CEO, and chairman, Jamie Salter.

Peter Cowgill, executive chairman of JD, adds: “Reebok is an iconic global lifestyle brand with strong resonance across all JD channels and we are thrilled to partner with ABG to introduce new and exciting products to our legacy customers and JD’s growing Gen Z audience. Reebok fits squarely into our sports and active lifestyle verticals, and we look forward to maximising Reebok’s potential by building on the brand’s incredible heritage.”

JD anticipates the roll out of an expanded Reebok assortment across its various group banners to begin in autumn 2022.

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Reebok will continue to be sold in all current channels including DTC and other WHS accounts across North America and Europe.

The transfer of ownership of the Reebok brand from adidas to ABG is expected to close in Q1 of 2022 after the companies struck a deal for a total consideration of up to EUR2.1bn (US$2.46bn) in August.

ABG recently inked a long-term strategic partnership with Sparc Group to become the core licensee and operating partner for Reebok in the US.