adidas has committed to Canopy’s CanopyStyle and Pack4Good initiatives and it is hoped the commitment will also help the brand to move to low-carbon and circular Next Gen alternatives for its textiles, paper and paper packaging products.

The initiatives are said to be dedicated to eliminating the use of fibre sourced from climate-critical forests in textiles, paper, and paper packaging while promoting the adoption of low-carbon and circular alternatives.

Adidas senior director of sustainability Viviane Gut said: “Joining with Canopy marks an important stride for Adidas in our evolving journey towards sustainability. Adidas is committed to continued high-quality performance of our products whilst delivering meaningful and lasting ecological change for the planet. Being part of the CanopyStyle and Pack4Good initiatives is the next step for us on that journey.”

In addition to committing to sustainable sourcing practices, Adidas is also exploring solutions to reduce waste and reliance on virgin forest fibre. This includes using discarded clothing for viscose production and agricultural residues for paper packaging, thereby repurposing waste materials while reducing the pressure on vital forests.

Adidas aims to increase the use of recycled materials in its paper packaging and prioritise sourcing from Forest Stewardship Council (FSC)-certified forests when virgin forest fibre is necessary.

Canopy describes forests as playing a crucial role in maintaining a habitable planet and combating climate change. However, it notes the textile and paper industries contribute significantly to deforestation, with over 3.4bn trees being cut down annually for fabric production and packaging materials.

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Canopy founder and executive director Nicole Rycroft emphasised the importance of transitioning to Next Gen alternatives and said: “Teaming up with Adidas to champion forest protection is a home run for the planet.

“Their dedication is a clear signal that protecting forests through Next Gen alternatives isn’t just a warm-up – it’s the main event for those leading the industry.”

Earlier this month (6 February) a study partly supported by Adidas and conducted by researchers from the Massachusetts Institute of Technology (MIT) unveiled a new model that predicts how the properties of a shoe can affect a runner’s performance and could be useful for 3D footwear design.

The model incorporates a person’s height, weight, and other general dimensions, along with shoe properties such as stiffness and springiness along the midsole. This is then used to simulate a person’s running gait (manner of walking), or how they would run, in a particular shoe.