Adidas marks metaverse debut with new collection

German sportswear brand Adidas is the latest to mark its entry into the metaverse with a collection of digital and physical items to e sold as non-fungible tokens.

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The Metaverse is becoming a reality – adapt to meet it

Although the term resists single definition, the metaverse can broadly be described as a virtual world where users can meet, work, play, shop and socialize in real-time within simulated scenarios. The theme has gained traction following Facebook's rebranding to Meta, prompting enterprises to consider how they can seemingly develop economies, trade with other companies, and form alliances in new and imaginative ways as the metaverse use cases and applications grow broader. This is subsequently encouraging businesses across sectors to begin developing capacities related to the metaverse experience, foundation, tools, and user interfaces. Simultaneously, the impact of the COVID-19 pandemic has accelerated the technology adoption rate, thereby increasing the expectations of stakeholders. Amid all such developments, the metaverse is projected to influence multiple sectors with user engagement, collaboration, training, and learning being touted as some of its early use cases. GlobalData examines how the innovative adoption of emerging technologies can accelerate the advent of the metaverse ecosystem. This report explores our in-house data to provide our clients with insights into how various companies are driving the immersive ecosystem’s growth with their innovative solutions.

By GlobalData

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Free Report

The Metaverse is becoming a reality – adapt to meet it

By GlobalData

Hannah Abdulla

A wealth of over 14 years of editorial experience having worked on titles for the John Lewis Partnership and the ITP Group in Dubai, Hannah joined Aroq in 2014 where she started as News Editor on Just Food before landing the role of News Editor on Just Style. Hannah enjoys covering more challenging subjects and exploring the impact of current affairs on global supply chains.

Free Report

The Metaverse is becoming a reality – adapt to meet it

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)

Just Style membership gives you:

Want multi-user access? Explore our multi-user & corporate memberships

Free Report

The Metaverse is becoming a reality – adapt to meet it

Hannah Abdulla

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