Made in part with Spinnova technology, a minimum of 25% of the fabric in the new adidas Terrex HS hoodie comes from wood-based fibres that are mechanically grinded to avoid the use of harmful chemicals. Working with the material’s natural colour and without using any dying or bleaching chemicals, the Terrex HS also uses less water than the standard dyeing process, according to Adidas.
As an investor in its breakthrough technology for manufacturing textile fibres out of renewable materials, Adidas is working with Spinnova to scale-up production of Spinnova fibres for use in more products.
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The sportswear specialist says the Terrex HS marks a major part of its journey to create nine out of ten articles with more sustainable technology, materials, design or manufacturing method by 2025.
“Adidas commitment to sustainability is longstanding. Progress is about learning and constantly moving forward – and for Adidas this also means partnering to innovate in new areas. At Terrex we are on a journey to drive greater sustainability of our technical apparel and we’re constantly looking to find new ways to help end plastic waste. Working with Spinnova is another step on this journey,” says Carla Murphy, General Manager of Adidas Terrex.
Adidas committed EUR3m (US$3.6m) in Spinnova’s contemplated initial public offering last summer. The two companies already had an ongoing joint development collaboration at that point, with Adidas a significant factor in Spinnova’s commercial scaling.
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The Adidas Terrex HS is the first product to emerge from the partnership. This unisex mid-layer is a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures.
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By GlobalData“Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey,” says Spinnova’s CEO and co-founder Janne Poranen.
A limited number of the Adidas Terrex HS will be made commercially available on adidas.com and in other selected retail outlets from July.
