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March 17, 2021

Advance Denim joins the US Cotton Trust Protocol

China's Advance Denim has officially become a US Cotton Trust Protocol member as it continues to advance more sustainable denim worldwide. 

By Beth Wright

China’s Advance Denim has officially become a US Cotton Trust Protocol member as it continues to advance more sustainable denim worldwide. 

The Trust Protocol provides fashion brands and retailers with the critical assurances they need to show the cotton fibre element of their supply chain is more responsibly grown. It works by providing member brands access to the Trust Protocol credit system to validate consumption of cotton and associated credit; and to aggregate year-over-year data in six sustainability areas: water use, greenhouse gas emissions, energy use, soil carbon, soil loss, and land-use efficiency. 

Mills and manufacturer members of the US Cotton Trust Protocol play a key role in providing this more secure and transparent supply chain to brands and retailers. As a member, Advance Denim can now provide its customers with confidence about the US cotton in their sourcing mix. Advance Denim joins over 200 other mills and manufacturers as members.

Its membership marks a significant step in its ambitious sustainability programme, which employs advanced technology and innovation to minimise its environmental impact. 

“Advance Denim aims to make innovative denim with minimal impact on the environment; to make cleaner and greener denim for the next generation. Becoming a member of the US Cotton Trust Protocol gives us access to more sustainably grown cotton and the all-important data to prove this to our customers,” Amy Wang, director of the board, general manager of Advance Denim said. “Working with the Trust Protocol will allow us to further our sustainability ambitions while providing an important competitive advantage in a marketplace increasingly focused on supply chain transparency backed up by data and evidence.”  

Dr Gary Adams, president of the US Cotton Trust Protocol, added: “Advance Denim is committed to playing a leading role in sustainable solutions for the denim industry, and we are delighted to be supporting them in this ambition. Collaboration is key, as with each member that joins, we have greater resources to help provide tools and knowledge to not only help US growers improve their sustainability practices but to also give more mills, manufacturers, brands and retailers the supply chain confidence they need.” 

The first ten US mills joined the Trust Protocol in December, followed by the first Latin America-based mills earlier this year.

just-style spoke with Dr Gary Adams last year about how the initiative is ramping up to help brands and retailers better track the environmental impact of the cotton entering their supply chains: Setting a standard for more sustainably grown cotton.

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