As a part of this collaboration, two fabrics have been constructed from an innovative blend of cotton and Gracell x Circulose viscose.

The first style is a 10.4 oz super soft comfort stretch with a mixture of cotton, recycled cotton, Gracell x Circulose, Ecovero, and spandex. While, the second style is a 9.4 oz performance stretch with cotton, Gracell x Circulose, recycled cotton, T400, and Lycra.

Renewcell’s Circulose is a branded dissolving pulp made from 100% recycled textiles and acts as the feedstock for man-made cellulosic fibres (MMCF) which can be blended with wood pulp at the fibre production phase. Whereas Gracell is a high-tenacity viscose produced by Yibin Grace, a Canopy green shirt viscose producer.

Advance Denim’s capsule collection will be showcased at Kingpins Amsterdam on 18 and 19 October 2023.

The company shares this was made possible with Grace’s efforts to commercialise viscose with a higher circulose blend and Advance Denim’s dedication to pushing boundaries of more sustainable denim manufacturing.

“We value the pace at which this partnership came together as it is evident both Advance Denim and Grace are upholding their commitments to sustainability and that they recognise the urgency for action,” states Patrik Lundström, CEO of Renewcell.

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Amy Wang, general manager of Advance Denim, says: “Advance Denim is excited to continue its ongoing commitment to sustainable innovation by partnering with Grace to bring this groundbreaking new fiber to the market.”

This collaboration builds off Grace’s recent announcement that they successfully trialed viscose staple fiber made with a 50% blend of Circulose pulp.

The company further explains that Grace has previously collaborated with Renewcell to adopt Next Generation MMCF solutions through the production of recycled cellulose filament yarn made with a 30% blend of Circulose recycled pulp.