Swedish sportswear specialist Aim’n has invested in a new PLM solution to increase speed-to-market while managing product lifecycles.

Founded in 2013, Aim’n specialises in sportswear for women, including swimwear, and sells its products in more than 120 countries, with 17 retailers in eight different countries.

“With the implementation of YuniquePLM, we are able to work at a quicker pace than ever before and have control of the full product development process from idea to production,” says CEO Robin Mostacero.

In addition to bringing products to market quicker, Aim’n will also be able to broaden its network of vendors and have control over the creation process of new products.

“Gerber is excited to add aim’n to the YuniquePLM family,” adds Bill Brewster, vice president and general manager, enterprise software solutions for Gerber Technology. “Aim’n will be able to save more time throughout the entire workflow by streamlining the data through each step.”

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