China-based B2B e-commerce marketplace Alibaba.com has opened its platforms to allow US businesses to sell their products to global buyers.

The company says the move will allow nearly 30m small and medium-sized businesses (SMBs) in the US, especially manufacturers, wholesalers and distributors, to better access the $23.9 trillion B2B e-commerce market.

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It means Alibaba, which traditionally focused on China, can now compete with the likes of Amazon.

The company is also unveiling an enhanced ecosystem of participants, including anchor sellers and B2B service providers who make it easier for SMBs to do business.

In addition, it is co-producing a series of “Build Up” workshops and webinars with local chambers of commerce and B2B organisations across the country, including SCORE, one of the nation’s largest non-profit network of volunteer, expert business mentors.

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It is also adding new tools including an online payment system that allows US firms access to new customers in China and across the world.

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“Alibaba aims to empower entrepreneurs and help them succeed on their own terms,” says John Caplan, head of North America B2B at Alibaba Group. “With 10 million active business buyers in over 190 countries and regions, we are reshaping B2B commerce by providing the tools and services needed for U.S. SMB companies to compete and succeed in today’s global marketplace.”