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April 22, 2021

Allbirds open-sources its Carbon Calculator

Sustainable footwear and apparel company Allbirds is open-sourcing a version of its proprietary Carbon Calculator to encourage the fashion industry to commit to a low carbon future.

By Beth Wright

Sustainable footwear and apparel company Allbirds is open-sourcing a version of its proprietary Carbon Calculator to encourage the fashion industry to commit to a low carbon future.

Coinciding with Earth Day today (22 April), Allbirds is making the third-party verified life cycle assessment (LCA) tool available at FreeTheFootprint.com. 

The company last year revealed plans to label all of its products with a carbon footprint, with the ultimate aim of getting shoppers “to start thinking about carbon the same way they do calories.”

Its Dasher performance shoe was the first to display a physical Carbon Count label, which takes into consideration materials, development, manufacturing, and end of life. The shoe emits 9kg of carbon dioxide per pair, nearly 30% lower than the estimated average sneaker, Allbirds says.

In addition, it is issuing a call to action for consumers to urge the fashion industry to label the carbon footprint of their products. 

Allbirds recently pledged that by the end of 2025, 100% of its wool will come from regenerative sources, and all of its annual on-farm emissions from wool will be reduced or sequestered.

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