Apparel size and fit specialist Alvanon has launched a new cloud database offering 3D fit standards for the global apparel industry, in a move that will enable apparel design and development teams to access to the firm’s 6,000 avatars for the first time.
Operating on all collaborating 3D software systems, the Alvanon Body Platform (ABP) will host the company’s vast library of virtual AlvaForms (3D avatars). These AlvaForms represent the dominant body shapes and sizes of consumers across the globe and offer design and development features including virtual texture and measurement lines, flexible poses, and a high-resolution 3D mesh to facilitate draping functionality.
The database, Alvanon says, provides a fast, accurate and consistent way for brands and retailers to access and share their 3D fit and core body standards with their supply chain partners.
“At Alvanon, we believe that the 3D journey begins with the avatar. Not just any avatar, but the fit standard that represents the brand’s target customers’ body shapes and sizes,” says Jason Wang, chief operating officer at Alvanon.
“In recent years, we’ve seen a huge increase for client bodies in the form of 3D virtual AlvaForms. The Alvanon Body Platform has been developed by our technology teams to specifically meet the fashion industry’s 3D digital design needs. Through collaboration with major 3D software companies, we have developed a seamless and secure digital avatar while providing the fit accuracy that brands and retailers require.”
Alvanon’s R&D team invited a select group of apparel brands to beta test the platform and user experience – including American Eagle Outfitters, Express, J Crew, Kohl’s, Lucky Brands, Lululemon, Napapijri, Talbots and Under Armour.
“This is just the beginning for the virtual AlvaFormm” adds Stephen Sze, director of software engineering at Alvanon. “This launch marks a new era for retail innovation – the use of 3D digital design allows brands to create realistic prototypes in a variety of different styles without having to actually make them: eliminating huge amounts of waste each year. ABP is the starting point for that 3D journey.”