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January 24, 2019

Applied DNA inks deal to bring apparel authentication platform to Asia

Applied DNA Sciences is teaming up with the Sun Chemical Supply Company of Taiwan to bring its CertainT authentication platform to apparel and footwear manufacturers in Asia.

By Beth Wright

Applied DNA Sciences is teaming up with the Sun Chemical Supply Company of Taiwan to bring its CertainT authentication platform to apparel and footwear manufacturers in Asia.

The two firms announced today (24 January) the signing of a non-binding Memorandum of Understanding (MoU) which will see Sun Chemical Supply will serve as a distributor of the CertainT platform in the heart of Asia’s textiles industry.

The DNA-based CertainT platform can be used to identify, tag, test and track products to help assure authenticity, origin, traceability, sustainability, and quality. 

Established for over 60 years as a chemicals, synthetic materials, and equipment distributor in China, Taiwan, and Vietnam, Sun Chemical Supply will expand Applied DNA’s reach in the region. The MoU is expected to be followed by a definitive agreement.

“We are pleased to take these first steps toward a formal relationship with Sun Chemical Supply to facilitate our reach to Asian manufacturers that are central to many textile supply chains,” says Dr James Hayward, president and CEO of Applied DNA. “Sun Chemical Supply is a leader in its field and we believe our collaboration will drive additional adoption of our physical traceability solutions in the global textiles markets.”

The MOU will also enable Sun Chemical Supply to provide value-added services, such as marketing, product stocking, and customisation, in-field testing, deployment, and training. 

Wayne Buchen, vice president of strategic sales for textiles at Applied DNA, adds partnering with Sun Chemical Supply enables the firm to drive adoption of its CertainT platform throughout the global textile supply chain, beginning at its origin in Asia.

“We believe that a CertainT-certified supply chain elevates customers’ brands and products by establishing the transparency and truth that consumers desire,” he says.

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