Archroma and WWF Pakistan tackle water conservation

An agreement has been signed between colour and chemicals specialist Archroma and WWF Pakistan aimed at promoting sustainable practices within the textile industry, primarily related to water conservation.

The Memorandum of Understanding (MoU) will see Archroma work with the World Wide Fund for Nature on textile industry conservation projects in Pakistan.

The institutions say they will jointly strive to raise awareness amongst the textile sector through training programmes by introducing new process models with a futuristic approach. Archroma’s technical expertise towards zero liquid discharge, software simulations in production lines, and its ‘One Way’ Process Simulator tool, will also play a key role, together with research methodologies in reducing water consumption and re-using water.

“We strongly believe that water conservation is the key to the sustainability of our industry,” said Mujtaba Rahim, CEO, Archroma Pakistan. “We believe in continuous improvement, and through this important initiative we are confident to improve upon the depleting water reserves, especially in Sindh. Water conservation by recycling and reuse will definitely save fresh-water reservoirs. The technical expertise of our team and enthusiasm of WWF Pakistan in conserving natural resources is an ideal partnership and we look forward to working on many projects in the future.”

WWF Pakistan already has a number of conservation projects to its credit, and water is currently one of its major focus areas. The joint collaboration with the textile sector is expected to result in introducing production facility improvements, according to Zahid Sultan Jadoon, director of operations for WWF Pakistan.

The offices of Archroma Pakistan in Karachi are certified ‘Green Offices’ and Archroma is a recipient of the ‘Eco Innovation Award’ from WWF Pakistan. The dyes and chemicals company’s Sustainable Effluent Treatment (SET) plant at Jamshoro operates towards zero liquid discharge, having 80% water recovery and helping to save millions of litres of fresh water.