Artistic Milliners explained it will be leveraging Archroma’s Diresul evolution black dyestuff which uses less water and energy as well as produces less CO2 during dye synthesis.
The denim manufacturer pointed out that the Diresul evolution black offers “unique shade and washdown behaviour” compared to standard black dyes, leading to consistently “eye-catching” aesthetics, especially on dark black shades with no bronzing effect.
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It is also said to be laser-friendly.
Omer Ahmed, managing director at Artistic Milliners, believes that with decades of denim innovation, Artistic Milliners continues to push the envelope to lower the environmental impact of clothing for brands and consumers.
He said: “We are enthusiastic about promoting the Diresul evolution black technology with our partner Archroma as a way to help our industry move towards more eco-forward denim production that nurtures people and the planet.”
Umberto De Vita, director of denim market segment at Archroma Textile Effects, added: “Archroma is proud to work with market leaders like Artistic Milliners to prove that denim production can have minimal environmental impact and economically viable while creating value for brands through collections that consumers crave. Diresul evolution black is just the latest in a long series of Archroma-driven innovations that enhance people’s lives and respect the planet.”
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By GlobalDataArtistic Milliners also debuted a capsule collection called “evo black,” utilising the new Diresul evolution black technology at Kingpins Amsterdam in October, which it noted was appreciated by brands globally.
Currently, the denim manufacturer said it is working closely with a research and innovation team from Archroma, its longstanding technology partner, to extend the application of the new black colouration system in combination with other colours and performance effects.
Diresul evolution black also took the honorary award for Innovation – Dyes at the 2023 Just Style Excellence Awards.
