Japanese sportswear company ASICS has deployed its new Guidesole3 technology to develop an “energy-saving” shoe, which it claims allows runners to achieve longer distances more easily.

Metaride is the product of two years of scientific and design research by a team at the Asics Institute of Sport Science (ISS) in Kobe, Japan, and is engineered to minimise movement in the area where most energy is expended; the ankle joint. 

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

According to the firm, the shoe has been scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth, a “seismic” difference for long distance runners, Asics says. 

The key is the company’s new Guidesole3 technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion. 

“The Metaride concept and new Guidesole technology are fundamentally different to any other shoe we’ve ever made or that’s on the market today,” said Kenichi Harano, executive officer and senior general manager at ISS. “We looked at run efficiency in a uniquely Asics way to provide a new ‘feel’ whilst maintaining our promise of performance and protection.”

See Also:

Metaride is the first in Asics’ new energy-saving franchise, which will make the same concept and technologies available to more runners at different price points. A takedown model is planned for release this autumn.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We believe this new technology has the potential to disrupt the world of long-distance running,” asserts Asics COO Yasuhito Hirota. “Our athletes and runners have told us that Metaride is already transforming how they train, race, run and recover. This is just the beginning of a new era for Asics as we bring the best innovations to our fans while attracting a new generation of runners.”