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April 16, 2021

Asos rolls out apparel recycling scheme for UK charities

UK online fashion retailer Asos has launched a new initiative that will collect unwanted clothing from consumers' doorsteps and deliver it free of charge to one of five leading UK charities.

By Beth Wright

UK online fashion retailer Asos has launched a new initiative that will collect unwanted clothing from consumers’ doorsteps and deliver it free of charge to one of five leading UK charities. 

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Launched in partnership with delivery company DPD, the ReLove service allows shoppers to donate clothing to Scope, Marie Curie, British Heart Foundation, British Red Cross, or The Children’s Society.

Customers expecting a DPD delivery from Asos will be able to use the YourDPD app to select a collection at the same time, and will be encouraged to re-use DPD or Asos packaging.  

The driver will check the packaging and take it back to the depot, where DPD will label it and deliver it to the selected charity, which can then sell it to raise money for their cause. 

“Our focus has always been on providing our customers with an outstanding retail experience, and a key element of that is giving them opportunities to shop with us more responsibly. We know that our customers are very active in donating their pre-loved clothing and that they see it as a great way of keeping products in use and out of landfill, so partnering with DPD on the ReLoveinitiative is a natural fit for us,” says Patrik Silén, chief strategy officer at Asos.

Olly Craughan, DPD’s head of CSR, adds the initiative “is another way for us to help cut carbon emissions, reduce waste and raise money for charities at the same time. It is also great to team up with Asos on another really smart solution for their customers. We’re already delivering to these addresses, so it means one less trip and less miles travelled overall.”

Asos recently saw its first-half profit soar thanks to an increase in new shoppers during the pandemic, but the company remains cautious about the remainder of the year.

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Free Whitepaper
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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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