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June 2, 2021

Authentic Brands Group and Sparc complete Eddie Bauer deal

Authentic Brands Group (ABG) and Sparc Group have completed their acquisition of Eddie Bauer from PSEB Group.

By Michelle Russell

The acquisition was made in May this year, through which ABG will own Eddie Bauer’s intellectual property and the brand’s core operating business will become a part of the Sparc portfolio of brands. 

Following the close of the transaction, Sparc’s operating platform will include Eddie Bauer, Brooks Brothers, Lucky Brand, Nautica, Aéropostale and Forever 21, which collectively generate nearly US$8.6bn in system-wide retail sales annually.

“We are thrilled to welcome this iconic American outdoor brand into our portfolio,” says Jamie Salter, founder, chairman, and CEO of ABG. “Eddie Bauer comes at an exciting time for ABG and SPARC as the outdoor market opportunity is growing significantly across the globe.”

The Eddie Bauer team, in partnership with SPARC, will manage the brand’s sourcing, product design and development, wholesale, planning and allocation, and e-commerce as well as its 300 stores, which are principally located in the US and Canada.

“Together, we intend to position Eddie Bauer to compete and win in a digitally driven, omnichannel world,” adds Damien Huang, CEO at Eddie Bauer.

ABG owns a portfolio of brands that span the entertainment, media, fashion, active, beauty, home, and hospitality sectors. Eddie Bauer’s product offerings, meanwhile, include performance outerwear, apparel, swimwear, footwear, accessories, and outdoor lifestyle gear.

Sparc’s operating platform currently includes Brooks Brothers, Lucky Brand, Nautica, Aéropostale, and Forever 21, which – including Eddie Bauer – collectively generate nearly US$8.6bn in system-wide retail sales annually.

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