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July 21, 2021

Avery Dennison launches fourth ADX Lab

Avery Dennison has partnered with vertically integrated knitwear manufacturer Shenzhou International Holdings Ltd to launch its fourth ADX Lab to accelerate innovation and engage apparel and footwear brands around the globe.

By Beth Wright

ADX Lab, which stands for ‘Avery Dennison Experience’, offers a future-focused platform for apparel industry stakeholders to see innovative technology, materials, and solutions, and explore how these breakthrough technologies can be put into development.

At ADX Labs, Avery Dennison engages apparel and footwear brands around the globe, co-creating the next breakthrough solutions. ADX Labs will launch new collections and solutions biannually across digital production techniques, external embellishments, packaging, and automation.

The newly-launched ADX Lab Ningbo is Avery Dennison’s fourth ADX Lab across the globe, joining the innovation and experience hubs in Norway, Italy, and Panyu, China. Avery Dennison will expand its hub in the US in January next year.

During the ADX Lab Ningbo launch event, Avery Dennison’s revealed its newest portfolio for external embellishments. The collection was inspired by seasonal trends and featured sustainable production techniques, materials, and designs.

The results are over 90 bespoke graphic technique combinations – covering heat transfer labels, woven, embroideries, and spanning performance, lifestyle, and team sports.

“Avery Dennison joined forces with Shenzhou International to introduce a broader vision for innovation to our global customers to help apparel and footwear brands stay ahead of industry trends and, ultimately, achieve their business goals,” says Michael Barton, vice president and general manager, global commercial, apparel solutions, Avery Dennison. “We believe that inspiration and innovation should never be limited by geographic location. Therefore, virtual experiences will be available at the ADX Lab Ningbo starting 30 July. Our customers can be inspired by this immersive experience from the comfort of their own homes.”

Ally Feng, vice president and general manager, Greater China, Avery Dennison RBIS, adds: “By incorporating innovation throughout the process to product offerings, our customers are empowered to scale their businesses in more creative, diverse and personalised ways

“The launch of the ADX Lab Ningbo is another momentous step forward in our joint pursuit to drive innovation for the industry. Moving forward, we will continue to work together closely to serve the needs of apparel and footwear brands around the world, accelerating innovation and shaping the future of the industry at large.”

Last month, Avery Dennison announced it has partnered with 3D design and prototyping software specialist Browzwear to launch enhancements for its 3D design software suite.

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