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May 12, 2022

Avery Dennison partners HBAR Foundation for decarbonisation

Avery Dennison is partnering with the HBAR Foundation on sustainability initiatives.

By Hannah Abdulla

Part of the collaboration is the adoption of Hedera’s distributed ledger technology (DLT) into the atma.io connected product cloud. Customers will now be able to access one of the most cost effective and energy efficient DLT/blockchain platforms and use that functionality to drive their decarbonisation goals, Avery Dennison says.

The atma.io connected product cloud helps transform how brands can meet net-zero targets and reduce waste across the supply chain. Currently, over 22 billion items are managed by the atma.io platform across the apparel, retail, food, and healthcare segments. Six of the top 20 apparel brands globally by revenue and four of the top 10 quick-service restaurants (QSRs) use the platform.

atma.io will scale beyond traditional supply chain events to account for carbon emissions at a granular level using the Hedera Consensus Service (HCS) and Hedera Token Service (HTS). atma.io will also leverage the Guardian solution, an open-source tokenisation service that makes creating and discovering ESG (Environmental, Social, and Governance) assets easy. This innovation will allow atma.io customers across numerous verticals to account for their emissions and enable decarbonisation within Avery Dennison’s atma.io connected product cloud.

Leveraging the Hedera services, atma.io offers brands across a wide range of industries a platform for more granular carbon accounting, tokenisation of their carbon footprint, and the ability to have highly credible carbon reduction tokens to help meet net-zero emissions targets.

“In the year since our launch of atma.io, we’ve seen strong adoption by brands across numerous industries – from apparel to food, beauty, retail, pharmaceuticals, and more. They all need end-to-end supply chain traceability, carbon accounting, and carbon reduction capabilities to allow them to deliver on their net-zero carbon goals and give their consumers the product transparency they demand,” said Max Winograd, vice president, connected products, Avery Dennison Smartrac and co-founder of atma.io.

“We’re excited to start pushing billions of item-level data transactions through the Hedera network to deepen the connection between physical and digital worlds, and enable our customers to continue leading in sustainability and traceability.”

Brett McDowell, chair of the Hedera Governing Council, added: “Avery Dennison is emerging as a global leader in sustainability, and the evolution of atma.io is helping them in turn enable their customers to deliver on their sustainability and circularity goals.

“Their understanding of the sustainability and traceability benefits that distributed ledger technology can bring to supply chains has deepened incredibly during their time as a member of the Hedera Governing Council. And now, their customers will not only have access to a source of single truth, where a product’s origins and entire journey can be chronicled and made available to brands, retailers, and consumers, but will also have the ability to manage emissions and highlight their sustainability directly in the connected product cloud.”

Shayne Higdon, CEO and co-founder of the HBAR Foundation, said: “atma.io’s adoption of carbon emissions tokens on Hedera, and the ability to access verified carbon reductions will enable companies to prove their claims with full transparency of the data and actors involved.”

Carbon emission tokens and carbon reduction tokens will be available for atma.io customers beginning June 2022.

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