Avery Dennison has announced its ambition to be net-zero on greenhouse gas emissions by 2050 alongside a series of new sustainability goals for 2030.

As part of these new targets, the business has committed to 100% of its core products – printed fabric labels, woven labels, paper, interior heat-transfer labels, packaging, and RFID – meeting its third-party verified ClearIntent Standard, which requires products and solutions that enable circularity, reduce material usage, increase recycled content in end products or are sourced responsibly. 

It is also expanding its portfolio to include more intelligent labelling to make it easier to communicate data, reduce costs and waste, and create better recycling processes. This will help position the company to satisfy current or future recycling, composting or reuse requirements for single-use consumer plastic packaging and apparel.

In addition, the company’s 2030 ambitions include procuring paper exclusively from responsibly managed forests.

“Meeting our 2030 ambitions will be the greatest test yet of our capacity to innovate, as well as an invaluable opportunity to position our business for lasting success,” says Michael Colarossi, vice president, innovation and sustainability, Retail Branding and Information Solutions, Avery Dennison.

Colarossi says the company has exceeded its 2025 goal for reducing absolute GHG emissions and is making steady progress on its other sustainability commitments.

Avery Dennison has also pledged to reduce emissions by 70% against its 2015 baseline and to work with its supply chain to reduce Scope 3 emissions by 30% against its 2018 baseline. The company’s overall ambition is to produce net-zero emissions by 2050 and enable a future of regeneration. The 2030 goals also include targets for gender diversity, employee engagement and inclusion, and safety.