Avery Dennison's new standard to identify sustainable products - Just Style
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Avery Dennison’s new standard to identify sustainable products

16 Jul 2021

The Sustainable ADvantage range will contribute directly to the company’s 2030 mission to provide a portfolio of 100% recyclable products and support its ambition to be net-zero on greenhouse gas emissions by 2050.

Avery Dennison’s new standard to identify sustainable products

Avery Dennison has launched a new flagship products and solutions portfolio called Sustainable ADvantage to bring its offerings together under one identifiable umbrella to give customers confidence in meeting their own sustainability goals.

By creating a clear standard, Sustainable ADvantage will enable companies across global industries to use fewer natural resources, cut carbon emissions, reduce waste, and build towards a low-carbon, circular economy, the firm says.

It adds through digital strategies and intelligent labelling solutions, Sustainable ADvantage drives circularity and provides customers with invaluable insight on their supply chain impact. This can further efforts to reduce their environmental footprint, satisfy consumer demand and expectations, increase recyclability, and respond effectively to government regulations, while achieving their own sustainability goals.

The solutions within the range include adhesives that enable more plastic to be recycled; water-efficient digital printers; labels and tags made with 100% certified paper; industrial tapes to replace heavier fasteners; compostable paper packaging for shipping; digital ID technologies; and tools and services to empower companies to make not just their products more sustainable, but their operations too.

“At Avery Dennison, sustainability is a core value. It is built into our product design, our operations and culture, and the decisions we make every day,” says Tina Hart, vice president, global strategic innovation platform, Avery Dennison. “We innovate not only to reduce the environmental impact but to go further and improve the planet and the industries we serve.”

Avery Dennison has designed Sustainable ADvantage with the UN’s Sustainable Development Goals twelve and thirteen in mind. At the same time, the product range will contribute directly to the company’s 2030 goal to provide a portfolio of products and solutions that will satisfy the recycling, composting or reuse requirements of single-use consumer packaging and apparel and support its ambition to be net-zero on greenhouse gas emissions by 2050.