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December 12, 2017

Badger Sportswear acquires Garb Athletics

Performance and athletic wear manufacturer Badger Sportswear has acquired Garb Athletics, a boutique manufacturer of custom-tailored sports uniforms, in a deal that bolsters Badger's team uniform offering with premium-crafted, fully customised apparel.

By Beth Wright

Performance and athletic wear manufacturer Badger Sportswear has acquired Garb Athletics, a boutique manufacturer of custom-tailored sports uniforms, in a deal that bolsters Badger’s team uniform offering with premium-crafted, fully customised apparel.

Using Garb’s proprietary digital technology, team dealers and coaches can quickly and easily design a custom uniform with unlimited decoration options, including tackle twill, embroidery and sublimation, all for one set price. The customised garments are manufactured at Garb’s facility in the Philippines, individually vacuum-sealed in branded packaging and delivered to dealers in less than four weeks.

“The Garb acquisition is entirely consistent with our stated mission to provide all athletes and fans with superior performance apparel at accessible prices,” says John Anton, CEO of Badger Sportswear. “By leveraging our broad dealer network, coupled with Garb’s best-in-class digital technology, we will make it easier for every high school and middle school team in the country to design truly custom, affordable hand-crafted uniforms.”

This is possible thanks to Garb’s pre-populated school logo database, which contains nearly every school in the US.

Garb Athletics was founded in 2006 by Steve Rosenbeck, who saw an opportunity to service the custom segment of the team uniform market with a premium tailored product that could be designed easily, priced simply, and manufactured and delivered quickly. Building on relationships previously developed in the Philippines, he set up a nimble sewing and fabrication operation. To save time and drive sales for authorised team dealers, he partnered with Joseph Snow, a highly experienced software developer, and originally part of the development team for EA Sports’ Madden Football, to create Garb’s proprietary, user-friendly online platform.

“I am so proud of the team and what we have built together at Garb Athletics,” he says. “But it is time to scale our model, and we look forward to working with Badger to grow our customer base while continuing to deliver premium-crafted, custom uniforms at prices all customers can afford.”

The terms of the transaction were not disclosed.

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