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April 19, 2022

BASF e3 programme joins UN Conscious Fashion and Lifestyle Network

BASF has announced a new collaboration between its e3 Sustainable Cotton programme and the United Nations’ (UN) hosted Conscious Fashion and Lifestyle Network for a series of convenings in New York City throughout 2022.

By Beth Wright

BASF says the Conscious Fashion and Lifestyle Network is a United Nations (UN) hosted online platform for industry stakeholders, media, Governments, and UN system entities.

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The network showcases and enables collaborations that accelerate the implementation of the Sustainable Development Goals. Considering the fashion and lifestyle sector’s significant impact on societies and the environment, the Conscious Fashion and Lifestyle Network fosters transparent, inclusive, and transformative engagement of global stakeholders to drive urgent action for sustainability.

The network provides an impartial platform for the industry and the UN system. Its key objective is to mobilise expertise, innovation, technology, and resources towards a sustainable and inclusive Covid-19 recovery, with the Sustainable Development Goals as a guiding framework.

“The e3 Sustainable Cotton programme is an industry-leading sustainable cotton programme that delivers a true farm to fashion story bringing transparency and traceability to the forefront of the conversation,” says Kerry Bannigan, executive director, Fashion Impact Fund and co-founder, Conscious Fashion and Lifestyle Network. “The e3 programme’s mission and goals are aligned with ours to educate and accelerate impact, making them an ideal partner to spark conversation and evoke positive change.”

The e3 cotton programme will co-host a series of roundtable events with various industry stakeholders, United Nations representatives and news media to explore how the fashion and lifestyle industries are uniquely positioned to collaborate and engage on the Sustainable Development Goals.

“Sustainability is the responsibility of every company moving forward,” says Jennifer Crumpler, regional seed sustainability manager and fibre development manager for BASF Agricultural Solutions. “Our programme’s participation with the Conscious Fashion and Lifestyle Network will allow us to bring awareness of a better way to create sustainable cotton clothing. We can trace our cotton from farm to finished product. Cotton farmers can deliver on sustainability measurements that leave the land better than they found it. There is a way to make the cotton supply chain transparent for consumers.”

The Conscious Fashion and Lifestyle Network is a joint initiative of the United Nations Office for Partnerships, the Division for Sustainable Development Goals – United Nations Department of Economic and Social Affairs, and the Fashion Impact Fund.

Farmers who are part of the e3 Sustainable Cotton programme commit to tracking eight sustainability measures on 100% of their eligible cotton acres, ranging from water use and pesticide management to soil conservation and greenhouse gas emissions reduction. Through a series of digital platforms, the cotton they grow can be traced from an individual cotton bale in their field, all the way to the end consumer.

This time last year, BASF launched the e3 Sustainable Cotton Grower Fund, an effort to provide additional economic support for cotton farmers in the e3 programme who commit to growing sustainable cotton.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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