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October 1, 2021

Benetton to deploy automation solution in Italian logistics facilities

Fashion chain Benetton Group is to implement a new automation solution at its logistics facilities in Italy to make its picking operations more efficient, flexible and agile.

By Beth Wright

Benetton Group will deploy an automation solution from Dematic featuring an AutoStore system across its logistics facilities in Villorba (TV) with the aim of boosting its e-commerce channel by optimising storage capacity and order processing.

Dematic software will control and manage the entire operation. The AutoStore system will be implemented with 60,000 bins and orders will be picked by 53 mobile robots that travel over the top of the storage units and descend into the units to access the bins with the requested items. The robots then transport the items to one of 12 pick stations where the items are grouped together for further processing in production. Benetton Group staff previously had to travel long distances to pick individual items.

The rollout, which is due to take place at the end of 2022, comes as Benetton Group has been seeking to make its picking operations more efficient, flexible, and agile by reducing required space, improving picking times, and extending the life of its logistics facilities.

“We chose Dematic because we were interested in a partner with significant experience in the e-commerce sector and a solid international background,” explains Valentino Soldan, head of logistics at Benetton Group. “We are convinced their AutoStore-based solution will meet our business needs perfectly, and we are confident in facing an increasingly challenging market with a structured and technologically advanced solution, capable of accompanying our development for many years to come.”

Rosario Filomena, Dematic Italy sales manager adds: “The Benetton Group will be able to achieve its e-commerce objectives with this scalable solution featuring AutoStore, a very compact, easily expandable high-performance storage system with minimal energy consumption and a high degree of security.”

Earlier this year, Benetton Group launched ‘Green B’, a project bringing together all the sustainability initiatives of the company’s brands as part of its efforts to ramp up and report on its sustainability work.

From the idea and manufacture of a product to the supply chain, from energy efficiency to attention to the needs of communities, Benetton says its vision “formalises the commitment to the environment and people that constitutes one of the company’s constant values”.

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