Under the terms of the MoU, Better Cotton Pakistan will provide training to the FPCCI on its newly developed Chain of Custody Standard. This standard sets out the requirements for suppliers wishing to trade in Traceable Better Cotton, ensuring compliance throughout the product’s chain of custody.

A key point to the collaboration lies in FPCCI supporting Better Cotton Pakistan in the national rollout of the organisation’s traceability initiative which was launched in November 2023 after three years of research and development with stakeholders from the fashion and textile sectors.

The aim is to integrate traceability measures into supply chains, meeting the growing demand for transparency and compliance with emerging legislation.

The FPCCI, representing over 270 domestic trade bodies involved in national trade and services, brings its extensive expertise in fostering economic activities and protecting the interests of the private sector, through ongoing dialogue with the government.

The sustainable organisation will focus on building capacity within the country to align with industry expectations and achieve export targets.

In return, the FPCCI will actively endorse the mission and adoption of Better Cotton among its members, emphasising the advantages of sustainable cotton production at both the field and supply chain levels.

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The formalisation of this partnership took place earlier this month at an event in Islamabad, where Better Cotton’s chief operating officer, Lena Staafgard, and director of Better Cotton Pakistan, Hina Fouzia, joined FPCCI’s president Atif Ikram Shiekh.

Commenting on the partnership, Hina Fouzia, director of Better Cotton Pakistan said: “This partnership has been forged at an opportune time for Better Cotton Pakistan, as we look to scale the availability of Traceable Better Cotton and in-country compliance with our Chain of Custody Standard.

“The FPCCI’s trade expertise and relationships with the government will be a key lever as we look to advance this area of our work and promote its benefits both domestically and globally.”

At the start of the month, Better Cotton announced it is working with 40 smallholder Producer Units (PUs) in Pakistan to help improve data collection at the farm level and streamline the transition to digital methods.

The Better Cotton Initiative (BCI) and the All Pakistan Textile Mills Association (APTMA) recently joined forces to mainstream sustainability in cotton production in Pakistan.

The cotton organisation announced it was working with 40 smallholder Producer Units (PUs) in Pakistan to help improve data collection at the farm level and streamline the transition to digital methods.