Global non-profit organisation Better Cotton says the headline climate change mitigation target has been set to reduce overall greenhouse gas (GHG) emissions per tonne of Better Cotton produced by 50% by 2030 (from a 2017 baseline).

Four additional targets covering soil health, pesticide use, smallholder livelihoods, and women’s empowerment are expected to be announced by the end of 2022 with impact indicators providing robust metrics for tracking and evaluating against the baseline.

The Better Cotton Standard System is used by over 2.7m cotton farmers around the world and it is designed to drive the cotton sector towards a more sustainable and climate-friendly future.

It says the progressive new metrics will allow enhanced measurement across the five key areas to ensure greater and lasting economic, environmental and social benefits at farm level for cotton growing communities. 

“This is a pledge for Better Cotton farmers and a stake in the ground for the global cotton sector. Nearly a quarter of the world’s cotton is currently produced under the Better Cotton Standard. We aim to at least double that by 2030,” says Better Cotton CEO Andy McClay.

“At COP 26, the textile and fashion industry announced a whole series of commitments aimed at achieving net zero by 2050. Our new 2030 Strategy not only aligns with these goals but sets solid and measurable metrics that will have material impact across cotton production worldwide for the benefit of the whole industry.

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“We know that climate change poses a great risk to cotton farmers — with rising temperatures and more extreme weather events like flooding and unpredictable rains. We will help on the ground by incentivising farmers to enrich the environment and embrace both climate-smart and regenerative agricultural practices.

“We will also help open doors to markets, and through our metrics, feed back information on the results farmers are achieving, so they can see the benefits of sustainable practices and continuously improve the way they farm.”

Better Cotton also intends to take the lead in developing solutions for physical traceability enabling retailers and brands to make stronger sustainability claims related to the cotton content and provenance of their products.

Pramit Chanda, country director India, global director, textiles and manufacturing of IDH, The Sustainable Trade Initiative, adds: “IDH has been a strategic partner to Better Cotton for over a decade, providing the initial funding and support in creating strong public-private collaborations that enabled the scale-up of Better Cotton’s programmes. Today, Better Cotton farmers account for nearly a quarter of the world’s cotton supply, and we see this has the potential to reach 65% by 2030.

“At IDH, we wholeheartedly welcome the focus on climate resiliency in the 2030 Strategy. We see this as an essential prerequisite for the achievement of better incomes for cotton producers around the world.”

Since its formation in 2009, Better Cotton has trained more than 2.5m farmers in 25 countries, having raised EUR99m since 2010 to fund capacity building and other field-level activities. This is projected to grow to just over EUR125m by the 2021-22 season.

It also claims to have had a significant impact on the sustainability of the worlds’ cotton production. It notes on average Better Cotton production had a 19% lower GHG emissions intensity per tonne of lint than comparison production across China, India, Pakistan, Tajikistan, and Turkey, a recent study analysing data from three seasons (2015-16 to 2017-18) shows.

In addition, during the 2019-20 season, Better Cotton Farmers in India — where the most farmers are licensed to grow Better Cotton — are said to have used 10% less water, 13% fewer synthetic fertilisers, 23% fewer pesticides, and 7% more organic fertiliser when compared to farmers in the same regions who operate outside of Better Cotton projects or comparison farmers. At the same time, Better Cotton farmers in India achieved 9% higher yields and 18% higher profits than comparison farmers in the same season.

Click here to read more about the 2030 Strategy. 

Better Cotton recently announced some revisions will be made to its Better Cotton Standard in a bid to strengthen the Better Cotton Principles & criteria and ensure best practice is met in line with the initiative’s 2030 Strategy.