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November 6, 2020

Birkenstock chooses PLM to support product creation

Global lifestyle brand Birkenstock has adopted new software to support its entire product creation process.

By Michelle Russell

Global lifestyle brand Birkenstock has adopted new software to support its entire product creation process.

The German company has selected Centric Software’s Product Lifecycle Management (PLM) solution and is in the midst of further streamlining product development processes, improving time to market and collaboration among teams.

Birkenstock is the German footwear industry’s biggest employer, with around 4,300 employees worldwide. Selling shoes in more than 100 countries, the company operates its own sales offices in the US and Canada as well as in Brazil, China, Hong Kong, Japan, India, Denmark, Poland, Spain, Switzerland the UK and Dubai.

With dramatic growth in recent years, Birkenstock is now taking the opportunity to implement an innovative IT solution aimed at supporting the entire product creation process. The company’s growth has helped to highlight the increasing need to enhance daily business efficiency. This IT solution will allow the product creation team to better focus on key business areas and dedicate more time to the valuable end consumer, and their needs.

After having Centric PLM implemented, Birkenstock says it will benefit from a fully centralised database. With a single source of truth, the company will be able to standardise the whole product development process – from initial concept through to mass production.

Having one globally-accessible system will also lead to enhanced data quality, especially product master data throughout all product divisions.

“The reasons for choosing Centric Footwear PLM were driven by configuration flexibility,” the company says. “After an implementation team assembled hands-on workshops focused on criteria such as ‘coverage of functions’, ‘user-friendliness’ and ‘industry experience and background’, Birkenstock knew that Centric’s intuitive out-of-the-box functions would provide a good basis for a shorter implementation time compared to other software solutions. Centric’s market-driven, flexible and scalable approach gives the teams at Birkenstock peace of mind that more functions and modules can be developed as required, with fashion and consumer industry best practices built-in.”

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