At Brand Machine Group, Tillery will spearhead the establishment of the new home division while assuming responsibility for all aspects of sourcing and supply chain management. His appointment marks a significant milestone in the company’s journey towards sustainable growth and market leadership.

A distinguished leader in retail and supply chain management, Tillery brings over 30 years of experience to the table. Having previously consulted at Brand Machine Group, Tillery returns with a wealth of knowledge about the company’s operations and culture. His career includes leadership roles at global organisations such as Primark, George, Li & Fung, and most recently, Poeticgem.

Brand Machine Group’s portfolio of brands includes Ben Sherman, Duchamp, Peckham Rye and Penfield and a number of kidswear brands such as Elle Junior, Flyers American Born, Franklin & Marshall, Jack Wills, Juicy Couture, Lee, New Balance, Wrangler Kids, and U.S. Polo Assn.

Tillery said: “I look forward to widening our sourcing base to be as sustainable as possible for the future. The talented team designs and develops amazing product offerings, and it’s my job to ensure we deliver on all our promises as a brand should.”

Boo Jalil, CEO of Brand Machine Group, added: “Jonathan’s appointment comes at a pivotal time for our organisation. His extensive experience and visionary leadership will play a crucial role in driving our product strategy and supporting our expansion efforts. We are delighted to welcome him back to the Brand Machine family.”

The Global Children’s Market to 2028 report by GlobalData observed that following strong growth between 2018 and 2023, the value share of the childrenswear market is expected to stabilise by 2028 as inflation softens and middle-class populations develop in emerging markets.

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