BRAZIL: Fashion Buyers Find More Than Beachwear And Bikinis
For globe-trotting fashion buyers, a new and "essential" staging post on the international show circuit is the recent Rio Fashion Week which proved the most successful yet in securing export orders for the Brazilian fashion industry. Obviously price is a factor. Following the Brazilian currency crisis of eighteen months ago, when its value against the US dollar dipped by 50 per cent, shopping in Brazil has had considerable advantages for overseas buyers.