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December 4, 2017

Brooks Running partners on custom-fit running shoe

US-based running brand Brooks Running Company is partnering with software firm HP Inc and insole manufacturer Superfeet on the first performance running shoe created based on an individual’s unique biomechanics.

By Beth Wright

US-based running brand Brooks Running Company is partnering with software firm HP Inc and insole manufacturer Superfeet on the first performance running shoe created based on an individual’s unique biomechanics.

The move will see Brooks use FitStation, a customised footwear solution powered by HP, to produce a one-of-a-kind holistic digital profile of an individual, with all personalised footwear manufactured in the US at Superfeet’s world headquarters in Ferndale, Washington.

Based on years of research, Brooks developed its Run Signature philosophy rooted in the belief that the best way to enhance comfort and improve performance is not to fix a runner’s “flaws” but to instead create running footwear that works with the runner’s natural motion path of his or her body.

Now, the Seattle-based company will use FitStation – which combines 3D foot scanning with gait analysis and foot pressure measurements – to conduct in-depth analysis including key motion zones to identify the unique motion path of the runner’s body and information about the desired running experience.

The FitStation analysis translates into specific requirements for each shoe and is then produced by Superfeet on a DESMA polyurethane injection-moulding machine. The system uses the 3D foot scans to determine the proper lasts the shoes are built around, ensuring each shoe is tailored to the specific shape of the runner’s foot.

Then, using a combination of variable PU injection with direct attach capabilities; the foot pressure measurements, movement analysis of the runner’s joints, and their personal experience preferences, are combined to create personalised midsole requirements with multiple tuned zones—all ensuring the runner stays in their preferred motion path and receives the running experience they desire.

“Brooks is committed to providing the fit, feel and ride each runner wants,” says CEO Jim Weber. “The ability to give an individual a personalised shoe based on his or her unique biomechanics is a game changer. It is a compelling offering for the runner who is interested in tip-of-the-spear technology and a totally tuned experience. As part of our focus on reinventing performance running, we will continue to push the envelope to bring runners innovations that help them uniquely tailor their run.”

The new footwear will roll out to runners in June 2018 via special order through select retail partners. 

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