Performance footwear and apparel retailer Brooks Running has named Dan Sheridan as its new executive vice president, chief operating officer, with responsibilities that include leading the brand’s sales, e-commerce and digital, supply chain and IT teams.
In the newly created role, Sheridan will oversee the growth of the brand’s enterprise and digital platforms, developing Brooks’ wholesale and e-commerce businesses, cultivating distributor partnerships across the world and building stronger connections with runners to fuel e-commerce.
Sheridan joined Brooks Running in 1998, and prior to his promotion led global sales, e-commerce, business development and customer service.
Brooks Running says it recently posted a 26% year-on-year revenue increase.
“2018 was a fabulous year for Brooks,” asserted Jim Weber, CEO, Brooks Running Company. “The growth we’re seeing is incredibly exciting because it indicates our brand is resonating with runners who are choosing our gear as they head out the door on their runs. As we continue to grow, Dan’s experience leading teams, driving process and ensuring the runner stays at the centre of all business decisions will be invaluable.”
Sheridan added: “I’m excited by the opportunity to build on this success as we bring Brooks’ unique premium brand experiences to more runners around the world. In this new role, I’m specifically looking forward to digging deeper into how we scale our enterprise and digital platforms to better service our retail partners and runners everywhere.”
