3D design and prototyping software specialist Browzwear is integrating 3D texturing and materials authoring technology from Adobe in a move aimed at boosting apparel businesses’ ability to design, visualise, and make decisions more accurately. 

With Browzwear’s May edition update, designers using VStitcher and Lotta will have the freedom to upload Substance’s SBSAR-format files, whether created in Substance Designer, modified in Substance Alchemist, or downloaded from Substance Source or another platform to use in Browzwear.

Designers can customise their prints’ executions in real-time, adding from a selection of visualisation parameters including emboss, embroidery, foil print, and vintage.

The collaboration extends the application of Substance’s technology from video games and motion picture special effects into fashion, an industry where adoption of 3D is increasingly imperative. 

“Once a novelty in the domain of VFX and gaming, 3D technology is now core to a business’ ability to compete. Fashion is no different,” says Francois Cottin of Substance. “By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs and eliminating waste.”

Avihay Feld, co-founder and CPO of Browzwear, adds: “The integration of Substance by Adobe in our 3D design solutions is just the first initiative in what we envision as a long and impactful relationship. As we strive to eliminate unnecessary physical processes, we are committed to an on par digital alternative which has to be realistic, accurate and ready for physical production, for this cause working with Adobe is ideal. Together, we can accelerate the industry’s digital transformation and help businesses to increase creativity, efficiency, and of course, revenue.”

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By GlobalData

The May release marks the start of the Adobe and Browzwear collaboration, with more features and capabilities expected to roll out throughout the year.