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January 31, 2020

C&A claims “world’s most sustainable denim”

Fashion retailer C&A has launched the first Cradle to Cradle (C2C) certified platinum fabric and what it claims is the world’s most sustainable denim.

By Beth Wright

Fashion retailer C&A has launched the first Cradle to Cradle Certified platinum level fabric and what it claims is the world’s most sustainable denim.

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What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
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  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
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Developed in partnership with long-term C&A supplier Rajby Textiles and the circular economy advisor Eco Intelligent Growth (EIG), ‘Beluga Denim’ is said to be the only fabric in the world that meets highest Cradle to Cradle Certified level from the Cradle to Cradle Products Innovation Institute.

The fabric will be introduced today (31 January) at the C2C Congress 2020 in Berlin.

C2C Certified products are evaluated and optimised for human and environmental health, recyclability or compostability, renewable energy use, carbon management, water stewardship and social fairness, with the materials used designed to stay in a perpetual cycle of use and reuse.

There are five certification levels in the C2C Certified Program: basic, bronze, silver, gold and platinum.

Rajby’s Beluga Denim for C&A is manufactured with 100% rapidly renewable resources and is fully recyclable. The new fabric is optimised for material health, from Global Organic Textile Standard (GOTS) certified organic cotton fibre to the process chemicals. Additionally, the process water is kept in a closed loop devised specially for this project and the final manufacturing stage is 100% carbon neutral. 

The research to identify the most suitable materials and chemicals, to enable the product to be effectively recycled, was the result of a collaborative effort between Rajby, its supplier Archroma, EIG and C&A.

“C&A is proud to be the first fashion brand to achieve the highest certification level within the Cradle to Cradle Certified Product Programme, but as with our other circular innovations, we aim to share our knowledge open source to create a pathway towards circularity for the industry,” Jeffrey Hogue, C&A’s chief sustainability officer, said at the C2C Congress 2020 in Berlin.

C2C took to Twitter to congratulate C&A on the development:

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Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

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