US footwear company Caleres has named company veteran Mike Edwards as president of its largest brand, Famous Footwear.

Edwards joined Caleres in 2008, most recently serving as senior vice president of digital commerce, planning, allocation, and stores. Prior to that, he has held roles of increasing responsibility in Famous Footwear including time as chief customer officer, senior vice president of merchandise planning and analytics, and vice president, sales, and store operations. 

Most recently, he led the reopening and operating of stores post-Covid and pivoting Famous Footwear to meet the evolving needs of its customer base including responsibility for the brand’s digital growth initiatives, implementation of QuadPay, and the rollout of curbside service at more than 600 stores.

Edwards will replace Molly Adams, who resigned her position, effective 20 November, to pursue an opportunity outside the organisation.

“Mike is a capable and successful leader who has seen the business through every lens,” said CEO Diane Sullivan. “I am confident he will use his institutional knowledge and his extensive digital commerce, operating, product, and marketing experience to further the positive momentum within our largest brand. His deep understanding of the Famous customer and strong leadership abilities will be essential as we remain focused on growing sales and profit, executing on consumer strategies and delivering the Famous vision. We want to be the first and only choice for family footwear.”

Edwards added: “Famous Footwear is expertly positioned to excel in any market environment through our ability to offer the national brands she wants, when and where she wants to shop – online and in-store. We have the right team and tools in place to leverage what we’ve learned, build upon our successes, advance our goals and deliver value to all of our stakeholders.”

In its most recent quarterly results, Caleres saw net sales fall 33.4% in the second quarter to US$501.4m, while net losses amounted to $30.7m, compared to a net income of $25.3m a year earlier.