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May 4, 2020

Canada Goose aims for 90% Bluesign approval by 2025

Canadian outdoor apparel specialist Canada Goose has pledged to reach 90% Bluesign approval for all of its fabrics by 2025.

By Michelle Russell

Canadian outdoor apparel specialist Canada Goose has pledged to reach 90% Bluesign approval for all of its fabrics by 2025.

As part of its Sustainability Impact Strategy, the company says the commitment will reduce the growing impact of the apparel industry on the environment and “sets an example for the textile and manufacturing industries to follow”.

“We have always believed in building a business that is good for our team, for the communities we’re a part of and for the planet, for generations to come,” says Dani Reiss, president and CEO of Canada Goose. “No matter how much we’ve done over the last 60 years, we need to do more – the world can’t wait. Our aggressive commitments outlined in our first Sustainability Report are the steps we’re taking to transform the way we do business and ensure we are doing everything we can to create the future we want to see.”

The Bluesign approved trademark applies to materials for apparel and textile equipment. Brands who commit to being a system partner allow for an assessment of their supply chain to ensure that their products and processes meet the stringent Bluesign criteria guidelines for the industry workers, end consumers, and the environment.

“I am happy to welcome Canada Goose into the Bluesign System,” adds Jill Dumain, CEO of Bluesign. “Bluesign holds our partners accountable to highest industry standard, only by doing so can we ensure we are making a real global change. We need to continue to move forward.”

The commitment comes as the outdoor apparel specialist is to introduce reclaimed fur into its supply chain in 2022 in a move aimed at ending the purchase of new fur.

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