Canadian outdoor apparel specialist Canada Goose has launched a new platform that brings together its sustainable and value-based initiatives, and aims to be the driving force behind the company’s commitments.
Humanature will support Canada Goose’s environmental programmes, including its Sustainable Impact Strategy published in April. Communities, philanthropic endeavours, and supporting the arts will all feature.
As part of its strategy, the company has committed to introduce reclaimed fur into its supply chain in 2022, reach net-zero direct and indirect greenhouse gas emissions by 2025, and eliminate single-use plastics in all owned or controlled facilities by the end of this year.
“The role of business has evolved – in today’s world, driving meaningful change is just as important as the bottom line,” says Dani Reiss, president and CEO of Canada Goose. “We are steadfast in our commitment to strengthening our communities, protecting our planet and working towards a future for generations to come. Since 1957, we have been trusted to protect people from the elements and to keep them warm; now, through Humanature, we are taking warmth to an even deeper societal level.”
The Humanature platform also includes the brand’s initiatives such as its Standard Expedition Parka, which will launch in January 2021. Made from recycled and undyed fabrics, lining and interlining, it also contains 100% responsibly sourced down and reclaimed fur. The design, it says, generates 30% less carbon, based on footprint, compared to the company’s in-line Expedition Parka.
“Innovation is at the core of everything we do,” adds Woody Blackford, EVP, product of Canada Goose. “Our approach is driven by constant improvement – testing, learning, improving – while ensuring we deliver on our commitment to quality and functionality. We innovate for the betterment of our consumers and our planet. We’ve turned our commitments into action in under a year. The Standard Expedition Parka is just the beginning for where we will take the brand.”