Canopy says the newest signatories to have joined CanopyStyle, include John Lewis & Partners, Wax London, Everlane, L’Estrange, Rachel Comey, BAM Clothing, Nique, Grain de Malice, and BN3TH.

Its list of members now totals 515 fashion designers and apparel brands from around the world, representing more than US$857bn in annual revenue.

CanopyStyle is a solutions-driven initiative helping fashion brands, retailers, designers, and viscose producers keep ancient and endangered forests out of their supply chains. As part of the initiative, these brands have committed to investing in the design and use of low-carbon, low-impact ‘next generation’ alternatives such as recycled textiles to cutting down forests.

Marija Rompani, director of ethics and sustainability at John Lewis & Partners, said: “We recently launched the John Lewis Partnership’s Plan for Nature which highlights our commitment to protect and restore nature. Initiatives such as this showcase our dedication to conserving forests for our planet’s climate and biodiversity. CanopyStyle is a brilliant addition to our sustainability work, and we look forward to our collaboration.”

Canopy said the use of trees to make fabrics has more than doubled over the past 30 years and is projected to grow by another 50-60% within the next decade. This demand continues to threaten rare, ancient forests even though less than 20% of these vital ecosystems remain intact globally.

Moreover, the company adds, “forests are a major part of the climate solution because they are carbon-storing powerhouses. They are also home to the vast majority of the world’s terrestrial biodiversity. If the fashion industry continues to work successfully together to end deforestation and forest degradation in supply chains, its impact would avoid forest carbon loss equivalent to eliminating the entire national emissions of a country like Switzerland, Guatemala, or Denmark.”

To date, the CanopyStyle initiative has:
● Secured 50% of global viscose production as being at low-risk of originating from ancient and endangered forests.
● Spurred the transition to low-impact Next Gen textiles — including work with the pulp mill that will rely only on waste textiles as its feedstock, and small volumes of viscose made with circular waste textiles by four of the largest MMCF producers.
● Canopy, working with local allies, has secured initial conservation and/or long-term moratorium in 11.4M hectares of high-carbon and biodiverse forests.

Nicole Rycroft, executive director of Canopy, said: “We are proud to celebrate the remarkable progress being made by the more than 500-brand-strong CanopyStyle collective. Together, we have shifted almost half of viscose production out of sourcing from endangered forests, secured conservation gains, and spurred production of low-carbon Next Gen textiles.

She added, “The job isn’t done yet: in this turnaround decade, we are redoubling efforts to keep ancient and endangered forests standing, scaling commercial production of circular alternatives, and moving the needle on climate action.”

The majority of brands that signed with CanopyStyle have also joined Pack4Good, Canopy’s parallel initiative that helps companies shift their paper packaging to be more sustainable.