Global lifestyle retailer Cath Kidston has announced an overhaul of its online and mobile shopping experience in a bid to make it easier for customers to search for and buy products using any device and boost online sales growth.
The retailer will use Oracle Maxymiser from software firm Oracle Retail to help test, target and personalise its new responsive website to best serve the habits of modern consumers.
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Founded in 1993, Cath Kidston is a fast-growing global lifestyle brand and has seen its e-commerce business grow “significantly” in recent years. It plans to work with Oracle to develop easier product searches, faster checkouts, improved sales conversion rates, a more seamless end-to-end user experience, and to reduce cart abandonment.
The retailer’s new responsive website will launch mid-November, but testing and optimisation with Oracle Maxymiser will be a continuous process to ensure Cath Kidston stays on top of changing customer expectations and shopping habits.
“Cath Kidston has come a long way since we opened our first bricks and mortar store in 1993. Nearly 25 years later, we deliver hundreds of different products to people around the world and e-commerce is a fast growing part of business,” explains Lynn Ritson, global e-commerce director. “With our website overhaul, we are embracing the next phase of our journey and Oracle is playing an integral role in helping us to deliver an online experience that will delight our customers.”
In addition to Oracle Maxymiser’s testing capabilities, Cath Kidston is using the platform to deliver greater personalisation to its customers, and is working on new strategies to tailor its online experience to each shopper’s changing needs and expectations.
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By GlobalData“Consumers are now mobile-first for everything and expect their browsing and purchasing experience to be quick, convenient and secure. It’s essential that retailers make it easy for shoppers to find what they want and buy it in as few swipes and taps as possible, but there’s no one-size fits all model as every brand’s audience is different and always evolving. With Oracle Maxymiser, Cath Kidston is optimising its e-commerce experience and ensuring it can continuously deliver a unique and inspiring shopping experience,” adds Yorick Astier, vice president, Oracle marketing cloud EMEA.
