Software provider Cegid has developed a distributed order management solution aimed at helping retailers optimise logistics costs, limit carbon footprint, and get products to market quicker.

The Order Management (DOM) solution, which will launch in early 2020, adds to existing capabilities embedded in Cegid’s retail software. The new solution allows retailers to intelligently organise and coordinate orders placed through the various offline and online sales channels to better manage their inventory.

New features allow retailers to directly ship merchandise from stores and see which are the fastest, most profitable and effective scenarios – for instance, a retailer can calculate and decide whether to favour the closest store, or may select a store further away with higher levels of stock.

“With good order management systems, retailers can sell more across various channels and not be limited to what’s only available in one particular store,” said Yves-Alain Ligault, product manager at Cegid.

The tool is designed to act as a central repository for accessing all information regarding stocks and sales and an effective means of bridging the gap between warehouses, stores and consumers.

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“To work well – and before being able to accept an order – it’s crucial to know exactly what stock you have,” said Ligault. “It’s also about dealing with what happens after the sale: for instance, monitoring the dispatch and delivery process; and regularly communicating with the customer and the various parties involved.”

With increased competition on the high street – particularly from e-commerce giants like Amazon and Asos – retailers are looking at new ways of getting customers back into stores and increasing spend, using initiatives like ‘click-and-collect’ and ‘ship from store’ to ensure fulfilling orders within an hour or two.

“Retailers often have the upper hand when it comes to boasting premium locations in city centre locations, so they should take advantage of that and use everything at their disposal to deliver outstanding service,” concluded Ligault.