The exclusive Champion Renewed line features Champion’s iconic Reverse Weave sweatshirts that have been renewed by The Renewal Workshop and marks an important step in the authentic athleticwear brand’s Champion MADE sustainability effort.
Champion MADE is a promise from the brand to create athleticwear that feels good, looks good, and, most importantly, does good. The brand is working to increase the use of responsibly made fabrics and find ways to creatively reuse products to reduce energy use and water consumption during the manufacturing process. As part of the Hanesbrands family, Champion’s efforts support the company’s 2025-2030 global sustainability goals, which include all of its brands having a fully circular product or significant circularity initiative by 2025.
“The Champion brand is committed to taking significant strides toward social and environmental leadership, and our partnership with The Renewal Workshop is an important step in this process,” says Jon Ram, group president of global activewear for HanesBrands. “We are proud to extend the life of apparel that would have otherwise ended up in landfills. We look forward to expanding these efforts beyond Champion’s Reverse Weave sweatshirts to other products that our consumers love.”
Through the Renewal Workshop’s proprietary six-stage, zero-waste process, garments undergo rigorous standards as they are reworked. Products are sorted, graded, thoroughly sanitised using state-of-the-art waterless technology, repaired to like-new standards, inspected, and verified to joint quality standards before they are given a Renewal Workshop tag and made available for purchase.