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September 3, 2021

Champion makes sustainability strides with Renewed collection

HanesBrands' athletic apparel brand Champion has partnered with The Renewal Workshop on a new collection in a move aimed at helping extend the lifespan of apparel and reduce waste.

By Beth Wright

The exclusive Champion Renewed line features Champion’s iconic Reverse Weave sweatshirts that have been renewed by The Renewal Workshop and marks an important step in the authentic athleticwear brand’s Champion MADE sustainability effort.

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Champion MADE is a promise from the brand to create athleticwear that feels good, looks good, and, most importantly, does good. The brand is working to increase the use of responsibly made fabrics and find ways to creatively reuse products to reduce energy use and water consumption during the manufacturing process. As part of the HanesBrands family, Champion’s efforts support the company’s 2025-2030 global sustainability goals, which include all of its brands having a fully circular product or significant circularity initiative by 2025.

“The Champion brand is committed to taking significant strides toward social and environmental leadership, and our partnership with The Renewal Workshop is an important step in this process,” says Jon Ram, group president of global activewear for HanesBrands. “We are proud to extend the life of apparel that would have otherwise ended up in landfills. We look forward to expanding these efforts beyond Champion’s Reverse Weave sweatshirts to other products that our consumers love.”

Through the Renewal Workshop’s proprietary six-stage, zero-waste process, garments undergo rigorous standards as they are reworked. Products are sorted, graded, thoroughly sanitised using state-of-the-art waterless technology, repaired to like-new standards, inspected, and verified to joint quality standards before they are given a Renewal Workshop tag and made available for purchase.

The Renewal Workshop uses Life Cycle Assessment (LCA) Methodology to measure the impact of the textile fibres most frequently received, such as cotton, polyester, and wool. Using this data, in addition to each garment’s weight, the organisation can evaluate energy savings, greenhouse gas reductions, and water consumption decreases, among other things, for each item that is renewed.
“We’re thrilled to have Champion join our growing list of brands, and we’re eager to support the brand in its larger efforts to salvage apparel, giving clothing a chance for a second life,” says Nicole Bassett, co-founder, The Renewal Workshop. “By having a brand as iconic as Champion begin the process with us, we’re encouraged that others within the industry will soon follow suit.”
In addition to partnering with The Renewal Workshop, the brand’s progress to date on the Champion MADE pledge includes offering classic jersey tees made with 100% US cotton; introducing two environmentally conscious collections, Natural State and Rally Pro Earth, in 2021; and manufacturing “Game Day” sweats using 95% recycled polyester fibres, as well as other Sport category apparel with a significant percentage of recycled polyester fibre.
The Champion Renewed ranges from US$30-$45.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

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