Bankrupt US fashion retailer Charlotte Russe Holdings has sold its Peek Kids brand and related intellectual property to Mamiye Brothers Inc, a leading designer, manufacturer and marketer of apparel for women and children.
The sale follows the news last month that Charlotte Russe was closing all of its remaining 416 store locations – just a month after the company filed a voluntary Chapter 11 bankruptcy petition.
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In a statement, the retailer said that while the nine Peek Kids stores will be closing in the coming weeks, Mamiye will continue the e-commerce and wholesale offerings after a short break, beginning again in July 2019.
“We are so happy Peek Kids is joining the incredible family of brands at Mamiye Brothers. We are grateful to our loyal customers who have stuck with us through the past few months, to our employees who have set this brand up for an exciting future and to Mamiye for sharing our passion and vision for our beloved brand,” said Dayna Quanbeck, interim CEO of Charlotte Russe.
Chuck Mamiye, CEO of Mamiye, added: “Mamiye has long admired the Peek brand, its unique design aesthetic and exceptional relationship with its consumers. Just like all kids, Peek Kids is growing and changing, and we look forward to continuing its legacy and staying true to its loyal followers.”
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