Chinese sportswear company Li-Ning Company has officially entered into a long term endorsement agreement with NBA star Evan Turner, as it looks to boost its presence in the US.
“This is truly a game-changing moment for the Li-Ning brand,” said Li-Ning’s brand initiative director for basketball, Brian Cupps. “Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage.”
Specific financial terms of the multi-year contract were not disclosed, but Turner will showcase his own Li-Ning Sports signature footwear and apparel product line.
General manager for Li-Ning International, Jay Li, said: “We are thrilled to have another star representing Li-Ning. To compete and be relevant as a performance sports brand, you need representation of some of the world’s best, and we know we’re getting that in Evan Turner.”
