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April 6, 2021

China’s Purcotton selects PLM to speed market response

Chinese cotton goods company Purcotton has implemented a new Product Lifecycle Management (PLM) solution to help speed up its market response and product launch cycle.

Chinese cotton goods company Purcotton has implemented a new Product Lifecycle Management (PLM) solution to help speed up its market response and product launch cycle.

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Purcotton develops and retails cotton products across categories including clothing and home, cleaning, pregnancy, and feminine care. It has over 240 stores in China, and the company says its e-commerce sales rank first among its competitors on platforms such as Tmall and JD.com.

In 2019, Purcotton embarked on a digital transformation project to integrate central commodity operations, front-end product development management and back-end supply chain management. Purcotton needed a PLM solution to build a multi-mode, market-oriented, collaborative, efficient and open product development platform. The company selected Centric Software’s Product Lifecycle Management (PLM) solution.

“Products have always been designed based on the experience of our R&D and design teams,” says Li Jianquan, general manager of Purcotton. “Nowadays, especially with the popularity of influencers and e-commerce live-streaming, consumer demands change frequently. In order for R&D to be in sync with consumers, we must speed up our market response and product launch cycle. PLM shortens the distance from concept to consumer.”

With Centric, Purcotton will improve collaboration and fully visualise business processes resulting in accurate, real-time data at all stages, from planning, R&D, sampling, and manufacturing to sales. Their teams will be enabled to develop products based on data-driven decisions to transform products from being market-responsive to become market innovators.

Li adds: “We expect that teams will eliminate trivial and onerous document management, concentrating more energy on consumer needs and product innovation. The rich experience of Centric Software can help us to move towards a novel product R&D management model.”

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Free Report
img

How can brands navigate the post-COVID-19 Apparel market?

In 2021, the Global Apparel market remained at 3% below pre-pandemic levels, with Europe and LATAM lagging behind. If they want to see full recovery, brands must look ahead. GlobalData is therefore offering this free report, Future of the Apparel Market Post Pandemic, to assist companies in adapting to the future market. This report explores the following topics:
  • Latest forecasts for the online apparel market out to 2025
  • How different regions and categories will perform, including which regions are lagging behind and which are performing at pre-pandemic levels
  • Which categories within the Apparel market are displaying resilience
  • Which brands are driving online spending
  • Impact of inflation on the Global Apparel market
  • What the biggest trends are that apparel businesses must adopt to succeed
Read our report on the Future of the Apparel Market Post Pandemic to gain valuable insights on how to best position your brand in a post-COVID-19 world.
by GlobalData
Enter your details here to receive your free Report.

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