Circle Economy projects to "guide the way" to circularity - Just Style
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Circle Economy projects to “guide the way” to circularity

By Giacomo Lee 28 Nov 2018

Dutch social enterprise Circle Economy has announced three new projects that aim to make circularity accessible and achievable for apparel brands and retailers.

Dutch social enterprise Circle Economy has announced three new projects that aim to make circularity accessible and achievable for apparel brands and retailers.

With a focus on end-of-life and systems redesign, Amsterdam-based Circle Economy aims to achieve a zero-waste industry by developing and establishing a commercial and scalable model for closing the loop on post-industrial, pre-consumer and post-consumer textiles.

The non-profit organisation says the new projects will help guide the way along the “complex” road to circularity, adding “linear is now last season’s news; the future is circular.”

The first is a series of educational trainings titled ‘On Course: Circular Fashion’. The workshops, which may be taken individually or as a suite, focus on educating and empowering teams across work streams to apply circular strategies in a practical and relevant way. The educational trainings consist of five separate modules:

  • Introduction to circularity
  • Source and design
  • Business model innovation
  • The end of life supply chain 
  • Branding and communication

In addition, the organisation is to launch ‘The Circular Activation Project’, which it says will guide brands toward more circular business models. The two-year project connects a multidisciplinary team of circularity experts, design thinkers and researchers, who will lead six brands through an innovation process that empowers them to uncover and overcome the internal and external barriers they face towards the implementation of circular business models. 

For this project there will be an exclusive focus on re-commerce and renting/leasing business models, Circle Economy says, adding the ultimate aim is to lead the participating brands toward successful new business model adoption, thereby contributing to an industry shift towards circular consumption models. 

Finally, the non-profit will launch a “pioneering recycling pilot” to support brands in adopting closed loop business models. 

“In order for brands to adopt a truly circular business model, we need to close the material loop within the textiles industry,” it says. “Through this pioneering recycling pilot, Circle Economy is bringing together industry stakeholders to fibersort, recycle and manufacture post-consumer textiles into yarns and textiles that will be measured against industry expectations.”