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April 22, 2020

Clothing price declines help ease rate of inflation

A fall in the price of clothing and fuel in the UK ahead of the coronavirus lockdown helped ease the rate of inflation, new figures show.

By Michelle Russell

A fall in the price of clothing and fuel in the UK ahead of the coronavirus lockdown helped ease the rate of inflation, new figures show.

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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

The Office for National Statistics (ONS) said the Consumer Prices Index (CPI) measure slowed from an annual rate of 1.7% in February to 1.5% in March.

The only broad group to make a downward contribution to the CPI including owner occupiers’ housing costs (CPIH) inflation rate in March 2020 was clothing and footwear. Prices in the category fell by 1.2% in the year to March 2020, resulting in a downward contribution of 0.06 percentage points.

The contribution from clothing and footwear has varied between positive and negative over the last two years, with the largest downward contribution during this period seen in February 2019.

Prices for the category fell by 0.3% between February and March, compared with a rise of 1% for the same period a year ago.

According to the ONS, prices usually rise between February and March, and this year’s fall is the first since 2015 and only the second since the start of the constructed CPIH series in 1988. The fall in prices reflects an increase in the proportion of items on sale between February and March 2020, compared with a fall between the same two months a year ago. The effect came from a wide range of women’s, men’s and children’s clothing items.

“Sales patterns this year are likely to have been influenced by the coronavirus (Covid-19) pandemic,” the ONS explains. “Although prices were collected around 17 March, before the formal government lockdown was introduced on 23 March, consumer behaviours and retailers’ expectations of that behaviour might have changed as a result of social distancing and other precautions.

“A number of factors might have contributed to the change, including less browsing in physical stores, people spending more time at home where they might have been less interested in clothing, and a shift in spending patterns towards other necessities such as food and cleaning products.”

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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