Described as the first verified sourcing solution for regenerative agriculture, the Savory Institute’s Land to Market Program works directly with farmers, ranchers, and other raw material producers using Ecological Outcome Verification (EOV), a scientific protocol that measures land health and verifies whether farmland is in a state of regeneration or degeneration.

EOV was developed by the nonprofit Savory Institute, together with Michigan State University, Texas A&M, The Nature Conservancy and others.

By utilising regenerative raw materials that have a net positive impact on the environment, improve biodiversity, and result in a reduction of CO2 emissions, Tapestry and Coach will be able to further reduce its impact on climate change.

Todd Kahn, CEO and brand president of Coach, said “We are proud to effect real and lasting change for our environment through strategic improvements in our supply chain and innovative productive offerings. While our Coach (Re)Loved collection gives many of our beloved bags a second life, this newly established membership with Land to Market supports the restoration and vitality of the grasslands. We are committed to further reducing our environmental impacts by continuing to engage with our supply chain, and increasing renewable energy, environmentally preferred materials, and traceability.”

As farmers and ranchers make shifts in management that regenerate their land, EOV measures the environmental impact and provides feedback for continuous improvement. As more land is regenerated, more vegetation is grown, and more CO2 is removed from the atmosphere — helping to reduce temperature shifts caused by rising carbon in the atmosphere. In this way, regenerative agriculture plays a critical role in mitigating climate change.

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Products with the Land to Market seal are sourced from farms and ranches that show positive environmental outcomes through EOV. With the Land to Market seal, consumers can be assured that the materials in the products they purchase have been scientifically proven to heal the earth.

“Land to Market is committed to improving the entire ecosystem with regenerative agriculture, which provides benefits for the soil, water, air and animals,” said Chris Kerston, co-leader of Land to Market. “Humanity can only reach critical climate goals with bold action and partnership with the business community. By joining Land to Market, Tapestry and Coach have committed to making a positive impact on the earth by restoring the land through regenerative agriculture.”

Through its partnership with Land to Market, Tapestry is continuing to strengthen its dedication to environmental efforts that combat climate change. The commitment further reinforces Tapestry’s recently announced actions to drive positive change for its people, the planet and community, including its pledge to procure 100% renewable electricity in its stores, offices, and fulfillment centres by 2025, and the establishment of the US$50m Tapestry Foundation to advance equity and opportunity and to combat the climate crisis.

Tapestry also recently announced that it signed the Science Based Targets Initiative (SBTi) Business Ambition 1.5 degrees Celsius, committing to setting interim science-based emissions reduction targets in order to limit global warming to 1.5 degrees Celsius and to reach net-zero global emissions by 2050 at the latest.