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October 21, 2022

Frasers Group commits to “future without fur”

Frasers Group, owner of House of Fraser, Sports Direct and luxury retail chain Flannels, has pledged to go fur-free once again following discussions with Humane Society International/UK.

By Michelle Russell

According to Humane Society International/UK (HSI), Frasers Group has immediately informed its suppliers it will stop purchasing fur products, a move that will take effect on shop shelves this coming season (autumn/winter 2023).

The global commitment was announced by Frasers Group chief executive Michael Murray at the company’s AGM yesterday (19 October). The retailer had previously had a fur ban in place until the company was taken over by Mike Ashley in 2018.
 
Announcing what it describes as its “long-term commitment” away from fur, Frasers Group will work with HSI/UK to phase out as soon as possible its existing inventory of garments containing fur. It also pledged further updates on progress towards a date from which consumers can be assured Frasers Group’s stores will be free of fur.

Frasers Group has over 1,500 stores globally, including fashion retailers such as Flannels, House of Fraser, Sports Direct, Cruise and 18 Montrose.  

Answering a question put by HSI/UK executive director Claire Bass at the AGM, Frasers Group chief executive, Michael Murray, commented: “Frasers Group is committed to a future without fur. The Group’s intention is to stop purchasing fur products from its partners starting with orders for the coming season. The business will be issuing letters to all of its suppliers requesting no fur products are supplied to the Group.”       

Bass added: “We are pleased to have been able to work alongside Frasers Group and applaud it for taking the important decision to stop purchasing fur. By making this commitment to a fur-free future, Frasers Group are showing that it is a company in tune with the vast majority of the British public who believe that animals should not suffer in the name of fashion. As a retail and brand powerhouse, Frasers Group’s decision is another critical milestone in the fur-free revolution underway in the UK, and brings us another big step closer to a Fur Free Britain. We look forward to continuing to work with the company to set an end date for its inventory phase out period, to enable consumers to be confident of when Frasers Group will be fully fur-free.”          
 
Frasers Group is the latest in a long line of luxury retailers and international designers that have turned their backs on fur in recent years, including Farfetch, Net-a-Porter, Canada Goose, Burberry, Chanel, Gucci and Prada. The announcement signifies the accelerating decline of the fur trade and adds further pressure to the few remaining fashion brands that continue to sell fur to follow suit.     

Last week in a bourse update, Frasers group snapped up a stake in Simply Be and JD Williams owner, N Brown Group.

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