H&M UK partnered with tertiary art school Central Saint Martins to launch the H&M Sustainable Fashion and Journalism Awards as part of a bid to help foster more solutions to the fashion industry’s biggest hurdles, like sustainability and innovation.
The four winners of the inaugural scholarships each received a grant, which was used to create their collections and degree projects, along with additional support including visibility and networking opportunities.
This year’s winners include:
• BA Fashion Communication: Fashion Journalism winner, Ella Dewberry and her platform Plexa – a sustainability repository explored through augmented reality. Rooted in meta-fun, Plexa takes a futuristic approach to confront the many ethical and sustainability issues challenging the fashion industry today.
• BA Fashion Design Winner Daniel Fabara and his collection ANAKULL – a menswear collection about metamorphosis and perception which pays homage to Fabara’s Colombian heritage through pre-Hispanic design elements and sustainability through his creative use of deadstock, upcycled charity garments, and regenerative materials.
• BA Fashion Design Winner Ciaran Griffiths and his menswear collection rooted in queer culture and personal experience. Through exaggerated proportions, volumes and vibrant print, Ciaran reclaims the queer experience in an innovative and creative way.
• BA Fashion Design Winner Max Brewer and their collection Angels – a womenswear collection that puts sustainability first. Max’s collaboration with Care Opticians and Ace&Tate allowed them to create a series of headpieces made from upcycled lenses to mimic wing patterns.
The winners were able to present their collections and projects to the UK’s fashion network in an exclusive Sustainable Exhibition event, where press, brands, stylists, and design teams were able to meet and experience the winners’ creations. The winners will also see their collections and projects showcased in H&M’s Oxford Circus store window during August and September.
“In its first year, H&M’s Sustainable Fashion and Journalism Awards aim to become a sustainable force in the UK’s fashion industry. This year’s winners offer distinctive approaches to information sharing and sustainable design. Along with supporting these emerging talents through the much-needed scholarships, this initiative also provides further support, including access to the UK’s extensive fashion network and using H&M’s size and scale to give invaluable visibility,” says Josh Woodend, communications specialist and press officer, H&M UK and Ireland.
“As we look to the future, we hope the H&M Sustainable Fashion & Journalism Awards continue to recognise and reward those who dare to innovate, think big, and accelerate the shift to circular fashion.”
Parent company H&M Group recently revealed plans to wind down its operations in Russia, noting continuing business in the country is “impossible” given the current situation.