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July 27, 2022

Lycra Company, Browzwear partner to improve design process

The Lycra Company and 3D digital solutions firm Browzwear have partnered to improve and speed up the design process.

By Michelle Russell

The new partnership between performance fibre specialist The Lycra Company and Browzwear will provide designers using the 3D platforms VStitcher and Lotta with the ability to quickly and easily develop products incorporating fabrics containing Lycra, Lycra T400, and Coolmax fibres.

The partnership with Browzwear is the latest element of a multifaceted digital transformation that The Lycra Company began last year with the launch of the Lycra One customer portal – an online marketplace connecting brands, retailers, and garment makers to a global network of partner mills in a virtual capacity.

The expansion of The Lycra Company’s digital infrastructure is enabling new forms of engagement with its global customer base, and online platforms, like Browzwear, demonstrate the differentiation and sources of innovation that The Lycra Company is helping bring to its customers across the apparel value chain.

With the true-to-life visualisations using Browzwear’s software, designers can digitally create activewear, denim, swimwear, ready-to-wear, and intimate apparel fashions using fabrics showcased in the Lycra Brand Materials Library.

All the materials with digital versions in the Lycra Brand Materials Library can be sourced directly from one of 15 global mills initially featured on Browzwear. These materials have been tested and certified by The Lycra Company, ensuring they contain the company’s authentic fibres. In addition, The Lycra Company will continue to work with Browzwear to add new resources to the materials library as they become available, further enhancing the digital design capabilities.

The partnership also advances The Lycra Company’s sustainability commitment to offering a variety of fibre and fabric solutions that reduce or divert waste and keep materials in use longer. Creating digital garments via Browzwear streamlines the production process and reduces the need to manufacture samples, saving time and reducing waste for more efficient and sustainable operations.

“At The Lycra Company, innovation is in our DNA, and we constantly look at new ways to create value for our mill customers, brands, and retail partners,” says Julien Born, CEO of The Lycra Company. “Digital transformation and sustainability offer opportunities, but also stretch our approach to innovation as fast and meaningful advances in those areas cannot be achieved alone. By teaming up with Browzwear, we are taking an important step in that direction, with the goal of ultimately changing the way the apparel industry will engage and interact digitally to optimise the sourcing of high-quality fabrics that extend garment wear life and reduce the need for samples.”

Avihay Feld, Browzwear co-founder and CEO, adds: “We believe this partnership will drive positive impact throughout the industry by helping brands and retailers to operate a more sustainable, efficient development process.”

Last month, The Lycra Company saw a number of financial institutions comprising Lindeman Asia, Lindeman Partners Asset Management, Tor Investment Management, and China Everbright Limited gain full equity control of the company.

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